Upcoming in the GV/SU 2012 Authors Series – April 26, 2012

William Crano

The Rules of Influence

April 26, 2012 | 5:30pm-7:30pm
 Boeing Room | Lemieux Library | Seattle University
901 12th Avenue | Seattle, WA 98122

Seattle University and Global Visionaries brings social influence expert, William Crano, to Seattle to discuss his book, The Rules of Influence: Winning When You’re in the Minority.  Crano is a recognized leader of applied research on persuasion and minority-group influence and his latest work is being praised as a manual for informed social action.

The Rules of Influence addresses the question:  How can you use the science of persuasion to win people over even when you are vastly outnumbered and outmatched?

ADMISSION IS FREE & OPEN TO THE PUBLIC, but registration is required.

Reserve your spot via Brown Paper Tickets today!

***

By applying the science of persuasion Dr. William Crano has discovered proven strategies to use when an issue becomes so important that it compels you go up against the status quo.  He has distilled these strategies, such as working from the inside and changing the game from subjective preferences to objective decisions, into an extraordinary collection of rules that radically affect the likelihood of successfully taking on the majority.

Praise for The Rules of Influence from Daniel Gilbert, New York Times bestselling author of Stumbling on Happiness: ” Look out, Goliath—David has a training manual!  In this smart and engaging book, Crano uses cutting-edge scientific research to show us how the few can influence the many, and how the weak can beat the strong.  One of the best books on social psychology ever written.”

Crano is a professor of psychology at Claremont Graduate University, an American Psychological Association and Association for Psychological Science fellow, a former NATO senior scientist and former Fulbright fellow.  He has contributed to national and international policy as an advisor to the United Nations, the Surgeon General, the National Institutes of Health, the White House Office of National Drug Control Policy, the European Union, and the U.S. Department of Energy.  Crano’s basic research is concerned with social influence, attitude change, and behavior change, especially the impact of minorities on the beliefs and actions of the majority, and on the effects of self-interest on attitudes and actions.  His applied research is concerned with the development of persuasive and instructional information to promote positive behaviors and prevent negative outcomes such as the spread of HIV/AIDS, and to prevent drug abuse in children and adolescents.  He received his Ph.D. from Northwestern University and his B.S. from Princeton University.

Global Visionaries thanks the Office of the Associate Provost for Academic Achievement at Seattle University for sponsoring the April Author Series event.

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